Project context
Senatove Goods is my independent website and product platform. I am responsible for its technical direction, development, structure, and ongoing operation.
Starting point
Senatove Goods needed a single calm editorial platform for professional WordPress services, selected work, digital products still being prepared, and curated third-party recommendations — without presenting unfinished products as available for purchase.
My contribution
I designed the technical direction and built a custom WordPress theme with reusable components, WooCommerce structure for future digital products, services and portfolio architecture, affiliate recommendation flows, technical SEO foundations, and ongoing production operations.
What shipped
- Custom WordPress theme with reusable templates and components
- Public journeys for services, selected work, journal, about, and contact
- WooCommerce architecture prepared while unfinished products stay out of purchase flows
- Recommended section for curated affiliate and third-party tools
- Technical SEO foundations, consent-aware analytics, and performance-minded assets
- Continuous production operation of the live site
Live site: senatove.com
Result
The live website presents clear paths for services and case studies, keeps draft products out of public purchase flows, and continues as an actively maintained independent platform. Store revenue metrics are not part of this case because digital products are still being prepared.
Work completed
- Developed a custom WordPress theme with reusable page templates and components
- Structured services, portfolio, journal, about, and contact journeys
- Prepared WooCommerce architecture for digital products still in development
- Built the Recommended section for curated affiliate and third-party tools
- Implemented technical SEO foundations, consent-aware analytics, and performance-minded assets
- Operate and continuously improve the live production website
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