The website was already running on WordPress, so the project focused on rebuilding the key public-facing experience while tightening the technical setup around migration, SEO and performance. The homepage was rebuilt in Elementor using supplied content, with the surrounding page sections adjusted to fit the existing medical website rather than introducing a separate visual system.
WordPress rebuild and migration
The work included rebuilding the homepage and supporting the move between the existing domain and hosting setup. Redirects, canonical URLs and indexation were reviewed as part of that process so the migration did not leave obvious duplicate or conflicting URL signals behind.
The implementation used WordPress, Elementor, PHP, CSS and JavaScript. Yoast SEO and Google Search Console were part of the technical SEO workflow, while Cloudflare was used within the site’s delivery and infrastructure setup.
Technical SEO and structured data
The site was reviewed beyond the visible page layout. Canonical and indexation settings were checked, structured data was implemented with Schema.org markup, and media was reviewed for unnecessary weight and presentation issues.
This kept the work tied to the actual site structure: pages, media, search signals and migration behavior were handled together instead of treating the homepage rebuild as an isolated design task.
Performance work
Image and media optimization formed part of the cleanup, alongside LiteSpeed configuration and broader performance checks. The focus was on reducing avoidable overhead in the existing WordPress setup while keeping the site compatible with its current content and plugins.
The finished project combined the rebuilt homepage with a more controlled technical setup for indexing, structured data, media, caching and delivery.
Work completed
- Redesigned and rebuilt the homepage of an existing WordPress website
- Added and revised pages and sections using supplied client content
- Supported the website and domain migration
- Reviewed and corrected redirects, canonical URLs, and indexation issues
- Optimized website images and related media handling
- Implemented and refined structured data
- Reviewed and improved LiteSpeed and website performance configuration
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