Project context
I worked on the MC Beauty Lounge website primarily from a technical SEO and ongoing WordPress implementation perspective. The site already had an established design, and the work was completed within that visual direction rather than as a full redesign.
Scope of work
- Technical SEO
- WordPress content implementation
- New page and section creation
- Restructuring existing sections when needed
- Image and icon integration
- Content formatting, hierarchy, and adaptation to the existing design system
Implementation approach
Content was commonly supplied by the content team. I turned that material into finished website pages and sections, using the site’s existing layouts and visual patterns so new work fit the established structure.
The work included creating new pages, building sections, and adjusting existing sections when requirements changed. Images and icons were integrated as part of the page implementation, while technical SEO remained the primary area of responsibility.
Project note: This case study reflects the website and the work completed during my involvement with the project. The live website may have changed since then.
Work completed
- Technical SEO
- Periodic content implementation in WordPress
- Creating new pages and sections
- Restructuring existing sections when needed
- Integrating supplied images and icons
- Formatting supplied content and adapting it to the existing design
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