Project context
This project was completed as part of my role at BeOnTop. My contribution focused on the technical work described below. Client copywriting, advertising, and broader marketing activities were outside my scope.
Starting point
Aristostar is a B2B technology company presenting customer experience, queue management, appointment booking, digital signage, and related business solutions on a multilingual Webflow website that needed consistent English and Arabic behaviour.
My contribution
I developed and refined Webflow layouts across both language versions, adapted Arabic RTL navigation, improved headers and footers, integrated GA4, refined responsive behaviour, and supported technical SEO metadata and structured solution content. This case describes my direct frontend, analytics, and technical SEO contribution within a wider team environment.
What shipped
- English and Arabic layout refinements in Webflow
- Arabic header and navigation adapted for right-to-left presentation
- Language switching simplified; unnecessary language dropdown removed
- GA4 integrated and checked
- Cookie popup configuration refined
- SEO metadata, FAQs, CTAs, and solution descriptions updated on key pages
- Responsive checks across both language versions
Live site: aristostar.com
Result
English and Arabic pages behave more consistently, with clearer navigation, working analytics, and tighter on-page SEO structure. Conversion or traffic lifts are not claimed here; I did not own paid media or content strategy for this account.
Work completed
- Developed and refined Webflow layouts across English and Arabic website versions
- Created and adjusted custom headers and footers
- Adapted the Arabic header and navigation for right-to-left presentation
- Refined language switching and removed an unnecessary language dropdown
- Added and adjusted navigation anchors and social links
- Fixed pagination behaviour within the website’s content areas
- Implemented FAQ interaction and transitions using CSS without unnecessary JavaScript
- Configured and refined the website cookie popup
- Integrated and checked Google Analytics 4
- Adjusted logo sizing, spacing, and responsive behaviour across screen sizes
- Added and refined the Connect with us section
- Updated SEO metadata, page copy, FAQs, calls to action, and solution descriptions
- Performed responsive checks across English and Arabic layouts
Need something similar?
Tell me about the website, the problem, and the outcome you need.